Est. 2004

Designed to make the wearer feel glamorous to explore and express their own sense of style.

Jolaby is a fashion business creating beautiful collections since its early inception in 2004 supplying retail and wholesale.

Jolaby was created to provide women with unique garments that they could make their own, feeling truly glamorous and beautiful. Jolaby is a look, and the fashion brand has been moulded to provide unique designer dresses with a signature style.

With each and every piece designed and made in England, we are a leading fashion provider of unique wedding dresses. All of our garments are created with great attention to detail and use the highest quality materials.

The Jolaby designs feature an iconic style, using draping and layering to create garments that are truly unique and eye-catching. Designed specifically to flatter the female form, each piece is in an unusual one size dress style, which ensures the garment fits and is flattering for years to come, no matter the changes to the body.

The Jolaby dresses make ideal unique wedding guest dresses, as well as unique dresses for the races UK. The collections include off the shoulder dresses, unique party dresses and unique designer dresses.

Via our online store you can currently buy our Atom Label brand with Jolaby & Dare Label supplied via our stockist network. Our collections offer unique ruched dress, slash neck dress and hitched dress, to dresses ideal for summer, the races, cruise breaks, wedding guest outfits, party dresses and more. All of our unique dresses are available to shop online, and we design a variety of dresses perfect for day and night.

The Jolaby customer loves the unique style and the heritage behind our brand, with all our garments being made in England, our designer dresses are perfect for a UK summer party, the races, a UK wedding and Christmas. Making the perfect special occasion dresses, work wear, or casual day wear, shop our fashion dresses online.

Based in the UK, we are a proud British brand and love that our dresses are ideal for the traditional British wedding or day at the races, not to mention a summer party. holiday or Christmas day at home with the family.