Proud to be Made in England
100% Secure Online Shopping

Starting as a small and independently run business in Yorkshire, Jolaby has developed into an award winning fashion brand. Creating a signature look that is truly unique, over the years Jolaby has evolved and developed, yet stood by it’s signature style.

Created by designer Jo in 2004, Jo started out making beautiful hand-crafted and high quality leather accessories. Specialising in luxurious unique handbags, Jo quickly built a loyal customer base. Providing bespoke pieces, Jo worked closely alongside her customers, to create something truly unique, perfect for each individual client, making something they could treasure for years to come.

Today, Jolaby still follow the exact same approach to their designs, just on a larger scale. The boutique brand has been shaped by the customer, and from day one Jolaby have listened to their customers needs, creating a company that is driven forward and moulded into the perfect brand for their customer’s unique sense of style.

Today Jolaby create unique garments, with a focus on flattering and eye-catching dresses. With two boutique shops in Yorkshire, and a large loyal following, Jolaby continues to grow.

Created for the fashion forward, Jolaby designs unique collections - from special occasion dresses and statement pieces to coats. The Jolaby designs have a distinctive style like no other available elsewhere.

With many of the designs available in an unusual ‘one size’ style, the garments are designed to work with and flatter the female form. The Jolaby dresses are created to be versatile and offer flexibility to the wearer, and work with each individual woman, no matter her shape or size. Jolaby provide the tools you require to make a dress your own, and encourage women to be bold about their unique sense of style, adding removable belts to many styles to nip in the waist, creating a flattering silhouette.

Each garment is designed to make the wearer feel glamorous and enhance and flatter their figure, while allowing them to explore and express their own sense of style.

The brand generates loyal followers, who fall in love with the unique styles. Providing timeless collections, at Jolaby age is not a limitation, and the designs inspire women of all ages to create stylish and flattering looks.

Each and every garment is made in Yorkshire, by a team of talented designers and seamstresses. Great attention to detail is paid to each and every Jolaby piece, with all the garments being made from the highest quality materials, in beautiful colours and prints that are iconic to the brand.

Jolaby continue to inspire, with unique, luxurious and stylish designs. The brand continues to develop, listening to the customer and their individual needs, while staying true to their ethos and Yorkshire heritage. 


Atom Label was designed to create flattering bodycon dresses, jumpsuits and gowns for women of all shapes, sizes and ages. Beautiful off shoulder, drape back and V-neck designs create stunning silhouettes, flattering for the body.


Dare Label was created for the style-conscious woman with an individual style. Tops, dresses, skirts and jumpsuits for all occasions, casual days, holidays, evening drinks, work wear and more.